The Northland brand is primarily about people and their potential, and reflects our openminded, enterprising values and our belief in partnership.
The coremark powerfully and proudly states Northland's place in New Zealand and the world.
The brand is flexible and has a set of key statements incorporating the word ‘Northland' which can be used in many different contexts when promoting our region.
And there are messages about Northland. The voice of our brand is friendly, crisp, clear and confident. Our vernacular is often local to our area and our history - we're proud of who we are!
Northland is a warm and open place - so is the language we use in communications - direct and simple but with a warm twist.
Our beloved blue holds centre stage with black and white forming the core colour range of our brand while the wider colour palette reflects the bold and confident spirit of our brand and our region.
We invite you to embrace the brand. Respect it. Use it.